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Wednesday, October 04, 2006
News - ASDA Mischief

(taken from discoversikhi.com forums; missed the October Edition, we may still run a small article on this in November)

Dear Sangat Jee,
We have been sadly informed by a local Gursikh (who wants to remain Gupt) in Coventry about the disturbing use of the Khanda on a toy distributed and made for by the Asda Supermarket chain which is owned by Wal Mart. The toy in question is made by Kids Connection, The name of the toy is Pirates Playset. The toy is produced for asda. The relevant barcode for the toy is 5050854489976. The Khanda is on the main flag and is upside down. This seems to be either deliberate mischief making or total ignorance on part of the Toy maker.

The Gursikh in question made a strong enough argument by himself within the store and to Asda head office that when other Gursikhs went to the same Asda Supermarket to investigate in Walsgrave in Coventry the Supermarket had withdrawn the toy. The Gursikh did speak to one of the main Asda buyers for toys, who turned out to be Indian his name was Raj/Rajesh he obviously didnt want to give his full name out. However this 'Raj' gave a lame excuse saying as the 'Khanda in the middle did not touch the top of the circle it is not a Khanda' he was quickly brought down to earth by the Gursikh.

This is was a excellent result and we encourage other Gursikhs to go to their Asda Supermarkets and make sure that they also withdraw the Toy from their shelves. Once the store realises the error they removed it. Show tact and confidence and they will totally back down. When we went on Friday we were informed the Asda HQ would be making a decision about the withdrawal of the Toy, if we can keep the pressure on them they will make the right decision and withdraw sale of the toy from alltheir UK/International stores and hopefully issue an apology.

The contact telephone number to express your disbelief/outrage is Asda House - 01132435435 or Freephone 0500100055.We advise those who ring not shout abuse or threats but make valid points on why a organisation where many Sikhs are employed, (we were served by at least 2 Punjabis/Sikhs at the that store) did not know that to put a religious symbol on a toy which represents Outlaws who sailed the seas robbing and slaughtering would cause hurt. Surely they have some sort of ethnic training in their co-orperation.




by SikhSpeak @ 7:22 pm comments: 0

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